Understand how to use Social Media for your Fashion Business

Understand how to use Social Media for your Fashion BusinessEvery single time I get the opportunity to speak to fashion entrepreneurs who contact me to help them with their businesses, I ask the same question:

What are you doing to market your business?

And I always get the same response… social media!

So, if your answer to the question above would be exactly the same, keep on reading.

Social media is just one piece of the online marketing puzzle.

Marketing means communicating with your people, and social media is only one means of doing this.

So, you must ask yourself: in what other ways can I communicate with customers? The answer is simple: email marketing!

Email marketing is the best way to communicate with people, and the reason for this is simple.

When someone opens your email, you have their full attention. Even if it’s just for a short time, all your reader’s attention will be focused on what you have to say.

On the other hand, when it comes to social media, you are competing for attention against hundreds of other people and businesses who are posting at the same time as you!

So, now that you know social media is just not as good as email marketing, will you be rethinking your approach? I hope so :)

Once you’ve decided to up your game, you need to plan what to email, right? You don’t simply want to bombard your list with BUY MY STUFF emails! It’s important to give people value first!

If you jump straight into the hard sell, without providing value, you will simply be training people to A) not open your emails and B) only open your emails when you have a sale on. And you aren’t going to be launching sales every single week, right?

Now that you know that email marketing is super important, it’s time to start planning ahead and thinking of ideas for an exciting and engaging email marketing campaign.

I will write more about email marketing campaigns in my next blog posts.



Hey fashionista! Looking for more personal support for your fashion biz? Come into my exclusive FB group to get more tips and tricks on how to grow your Fashion Biz. Join me here! The party has just begun :)

Leave a Reply