I remember the mentor saying, “…don’t think that because you have a product-based business that you need to do things any different than a service-based business.”
Funny thing is, even after hearing this, when listening to a new training session my mind usually went to that place…this applies to service-based business, there is no way I can apply this to my swim biz!
Can you relate? Have you ever learned a strategy and not taken action because you thought it wouldn’t apply to your biz?
Now I’m on the other side as well. I have a service-based business and product-based business, and for the last 2 ½ years I’ve been concentrating on different strategies to apply to my service biz.
Amazing strategies by the way!!!
And, you know something…Now I’m mentoring my product-based business clients to take action on these strategies, and they are having amazing success!
It wasn’t until now that I began to finally understand what my mentor said to me years ago.
When you do things because other Fashion Brands are doing them, you become one of many.
However, when you do things differently, in unexpected ways, that’s when potential customers start to pay attention.
So, now this has become one of my areas of expertise.
When you apply unexpected strategies to your business you WILL STAND OUT, and you’ll be seen as a leader and innovator.
After all, I truly believe that we can make money not only doing what we LOVE, but doing it on our own terms!
If having a big office full of employees is your thing, then you can have that!
If working less than 20 hours a week is your thing, then that’s possible too!
It won’t happen immediately, but if you make a plan and take action, it can happen!
It will happen by not only being more YOU and standing out from the crowd, but by building your community, or what I like to call “Raving Fans”! Those who love you, relate to you, feel like you are their friend, and talk to everyone about you and your Fashion Brand.
That can happen pretty fast…it doesn’t have to take a long time. In fact, it can take less than a year!
That’s right, in less than a year you can become the next “It” Fashion Brand.
Now, the question is: Are you available to invest in the shortcut to success and take massive action now?