If you haven’t, I recommend you to go back and read that post before you read on. If you did, then let’s move forward!
Step #2 on your Path to a Successful Fashion Biz is to put Systems and Structures in place.
By this, I mean get all the foundational pieces in place, like nailing your message and knowing your Dream Customer like your best friend.
Understand what problem you solve (yes, even by selling fashion products or services we solve a BIG problem), and know exactly why She will be buying from you, and not from your competitor.
If you can’t answer these questions about your own business you won’t be successful :(
It sounds harsh to say it so bluntly, but it’s the truth! If you don’t know any of these things, then all your Marketing efforts will be useless!
So, make sure to really nail each one of these down NOW if you haven’t done it before! This is seriously huge for our businesses!
Think about it this way: How are you going to communicate with your Dream Customer if you don’t know who she is?
How will you convince her to buy if you don’t know what makes you stand out above all of the other retailers out there?
A good marketing communication is one in which the customer thinks you are reading her mind! This can ONLY be achieved by going through step #2!
Now that you know the foundational pieces of your business in and out, you have to start attracting the perfect customer! And yes, you read it right…attracting, not chasing!
If your Marketing is executed right then this will happen naturally.
Because you went through Step #2! Now it’s time to bring her to your world, and most importantly Rock her world!!!
Now you can move on to Step #3: Turning on your Marketing Machine. I have to be honest. Putting systems in place is not fun! But you have to do it!
How you do this is simple: Build your List!
Yes, List Building is THE way you attract your Dream Customer!
Remember, it’s not chasing! It’s attracting! And once again, if Step #2 was done right, this Step should be easy!!!
But note that this is not something that it’s done once. It should be done again and again and again.
This should be your number #1 what? Priority!! Yes!
So, coming up with different List Building activities is the name of the game!
However, you should know by now that Building your list is not enough!
You need to nurture that list, aka: build a relationship with her! Again, she needs to become like your BFF!!! No kidding here!!!
This is THE WAY you get her to buy from you time and time again, even if you decided to do or sell something else.
Because, she cares about you, and what are you doing!
And yes, becoming the Face of your brand is a must at this point. People like to do business with people, so you need to become YOU!!!
If you’ve been doing all of the Mindset work we’ve talked about at this point, being YOU is easy and fun!!!!
So, here we move to our Last step, which is Becoming Visible!
Yes, Step #4 is to stop hiding behind your computer, and start showing the real You to the world!
Share what you stand for, your ideas, your mission, and also offer her your amazing products!
If there is one thing that I can’t stress enough it is that we, as human beings, make purchases based on emotions.
Think about it. Wouldn’t you buy something time and time again from someone who thinks just like you? Someone who you would love to hangout with? Yes, right!
So, becoming visible day after day is again, the name of the game!
I hope now you have a better understanding of your own Path of Success.
You can definitely do this! It’s not hard, it just takes persistence, especially to take action when things are not working as expected!
This is why accountability is a must! It’s great to hold yourself accountable for the success of your own business, of course, but sometimes it takes another party to really hold you to your word.
To be honest, I don’t know if I could have done what I did if I wasn’t held accountable by someone else!
And that someone else, for you, could be me! In fact, I’d love for it to be me!
I know how hard it is to build this by yourself, and how easy it becomes when you have someone else in your corner cheering you on! I want to be part of your team!
I’d love to help you to become financially free!
To stop dreaming and start manifesting your desires! This is possible for you!
In the next few weeks, I’ll be opening a few new spots at the current investment rate.
From January 2016 the investment to work with me will go up significantly.
To be completely transparent, the reason my rates are going up is that I’m investing in myself, which means you will get even better results! That’s how it happens!
When one invests in herself, it’s hard to explain, but things happen faster! And I was very skeptical about this, but I’ve experienced it. It’s the truth!
Remember that success is only 20% Marketing and 80% Mindset. And by investing in yourself there is a Mindshift and things do start to happen! I know this is true and I can’t wait for you to experience it for yourself!
So, if you are ready to turn your hobby into a real business in 2016 then let’s get in touch. I know exactly how you can do that!