Today I’m popping in to share the Blueprint for Success that one of my clients uses. By showing this I just want to show you what’s possible for you! Before Marcy came to me, she was very confused with how to continue with her fashion line. She’d just come back from a show she invested in, and she’d made zero return on that investment. She was so sad and devastated, and I knew exactly how she felt because I could still remember when I came back from swim shows without making a single sale. But I could see that Marcy...

Your Path to a Successful Fashion Business – Part 2

Hope you read my previous post with my Step #1 to your Path of Success. If you haven’t, I recommend you to go back and read that post before you read on. If you did, then let’s move forward! Step #2 on your Path to a Successful Fashion Biz is to put Systems and Structures in place. By this, I mean get all the foundational pieces in place, like nailing your message and knowing your Dream Customer like your best friend. Understand what problem you solve (yes, even by selling fashion products or services we solve a BIG problem), and know exactly why She will be buying from you, and not from your competitor. If you can’t answer these questions about your own business you won’t be...

Wealth Consciousness for Fashion Entrepreneurs

I bet that when you read my subject line your were thinking: What the heck is that? Well, I was asking that same question a little bit more than a year ago! However, I now know the answer and it all start by developing Wealth Consciousness! And now you must be asking:  What on earth is Wealth Consciousness?? Well, I was asking that same question a little bit more than a year ago! Let me start by saying that there is also such a thing as Poverty Consciousness. Which it’s what most of the population has. In fact, only rich people have Wealth Consciousness. Wealth Consciousness is how you think about money and the decisions you make regarding money! Now that I explained what it...

How to Create an Email Marketing Campaign for your Fashion Business

I hope that you are as excited as I am for the information that I’m about to share! Since I’ll be sharing with you how I make money in my fashion business. If there is something you should know about me is that I’m a huge fan of giving a LOT of Value to your customers and only asking for the SALE a few times! This might be something different from what you might have in mind since, if you signed up to your favorite store’s newsletter, you are constantly receiving “BUY THIS” emails. Am I right? In my opinion this is a very aggressive strategy, and by implementing it, what it will cause is that people will stop opening your emails and this is no...

Hey, I'm Agustina

I’m Agustina Palacio, mom of 4 beautiful boys, swimwear designer and Marketing lover

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