There could be several reasons for your mediocre traffic and sales, but let’s start with the basic questions every business owner should consider:
1. How well do you know your Dream Customer?
2. How well do you know the problem your product solves?
3. How consistent is your Marketing?
4. How good are you at building your List?
5. How good are you at building a Relationship with your List?
Once you can answer these questions, there is one more piece to consider:
Copy is every written word promoting your business, including you home page, product descriptions, blog posts, emails, social media posts, etc!
So, as you can see, you are a Copywriter!
To be honest, in this digital era, we are all copywriters! We have to be!
Now that that is clear, it’s time to ask yourself why your Copywriting is not attracting customers or clients with their credit cards in hand, ready to buy?
I’ll tell you, it’s because your copy is not strong enough.
But, what does that mean? Let’s use what we discussed above to make our copy more precise.
First, understand that we, as human beings, make purchases based on emotions. So, if you want people to buy your product or service, you need to talk more from your heart and less from your head!
This is my #1 Copywriting Tip!
So, use what you know about your Dream Customer (#1 above) to speak to them in a personal way about how your product or service will solve a problem (#2 above) that will ultimately make them look or feel great!
After all, that’s what we are all after, right? Feeling good!
I see time and time again, product descriptions that only mention straight-forward features, leaving out the most important part: The Benefits!
This is huge!!! This is the real reason why people buy!!!
Using my swimwear business as an example, I list the features of my products, this is also important, but I also tell them how these features will make them feel!
Do you see the difference? Do you see how much more enticing the product seems with some emotional copy included?
This tip is huge! This is the difference between someone on the fence and someone ready to buy!
Start using your copy to peak your customers emotions, and see how things will change quickly!