Today I’m popping in to share the Blueprint for Success that one of my clients uses. By showing this I just want to show you what’s possible for you! Before Marcy came to me, she was very confused with how to continue with her fashion line. She’d just come back from a show she invested in, and she’d made zero return on that investment. She was so sad and devastated, and I knew exactly how she felt because I could still remember when I came back from swim shows without making a single sale. But I could see that Marcy...

How to Price your Fashion Products and Services

How to Price Your Fashion Products and Services

Pricing has been one of my biggest challenges for my swimwear business. And what I have to say by the end of this story might surprise you. When I launched my swim line, I began by selling to friends and friends of friends. So, of course, my prices were low because I was just getting started, and there was no real structure behind my process that justified a big price. Besides, there is always a learning curve in making a better product or service, so it makes sense that prices increase when the product gets better…at least, that’s what I thought. I remember fighting with my husband because he wanted me to raise my prices. At the time, my swimwear was priced at under $100.00,...

Thinking outside the box will bring you in money in your Fashion Business

Thinking Outside the Box in your Fashion Business Will Bring in Money

Years ago, when I was just starting to learn everything I know now about Modern Marketing, I was doing a program where most of the people participating were service-based providers. I remember the mentor saying, “…don’t think that because you have a product-based business that you need to do things any different than a service-based business.” Funny thing is, even after hearing this, when listening to a new training session my mind usually went to that place…this applies to service-based business, there is no way I can apply this to my swim biz! Can you relate? Have you ever learned a strategy and not taken action because you thought it wouldn’t apply to your biz? Now I’m on the other side as well. I have...

How to Manage your Fashion Business and still run a family

How to Manage your Fashion Business and family

This is a question that I get all the time, and that’s why I thought I would share my answer here with you. Even my best friends don’t understand how I make this happen. Not only do I have 2 businesses, but I have 4 kids! So, I might just be holding a secret that could help you manage your double life…LOL! And to be honest, I really do! First let me tell you the bad news…it’s not really something that you can learn how to do or achieve, it’s already inside of you, a part of your own personality. I have to admit that I have a very “laid back” personality. A few years ago I would have said this was a disadvantage…in fact,...

Hey, I'm Agustina

I’m Agustina Palacio, mom of 4 beautiful boys, swimwear designer and Marketing lover

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